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On the fourth day of November in the year two thounsand and nineteen, Ferrari and Armani brands have announced the long-term creation of a partnership in the apparel Industry. The Ferrari’s CEO, Louis Camlleri has given some insight into this joint work of the two luxury brands, but concealed more specific information about the deal.

This is an attractive and exciting partnership, since both Armani and Ferrari are italian companies, clearly recognized at the forefront of fashion and motoring.

The Armani brand already has a history of partnerships in the sports area and already in two thousand and twenty, at the Tokyo Olympic and Paralympic Games, italian athletes will waer branded uniforms on formal occasions. This time, will turn again to motorsport, specifically, Ferrari. So far, it is only known that a new clothing line will be manufacture in Italy. According to the Autoevolution website, Louis Cmilleri stated that “Made in Italy will be a key focus and we will exert full control over the design, quality, and pricing of these products as well as their distribution, which will include a complete overhaul of our own stores and a revamp of our e-commerce platforms,”. The Ferrari’s CEO wants to bring a new style, quality and creativity to the brand.

The profits will be used as investment to raise Ferrari in other areas, particularly in the entertainment of their fans. In addiction to the theme parks in Barcelona (Ferrari Land) and Abu Dhabi (Ferrari World) and the two museums in Italy, the brand implemented racing simulators and has developed lxury services including a Michelin starred restaurant, whose chef is Massimo Bottura in Maranello, headquarters of the car brand.

Summing up, Ferrari brand along with Armani aims to increase the number of fans and followers, create a closer relationship between them and the brand and regenerate a brand that meets the needs of speed enthusiasts in all areas.