LUXURY TRAINING: THE NEW PARADIGM
Around the world, the fitness scene and the exercise culture are experiencing a major transformation, driven by technology and demographic changes.
Increasing average life expectancy, especially in more developed markets, make the senior segment a growth opportunity for the fitness industry and they too are shaping the market.
The use of a wide range of interconnected technology represents an excellent opportunity for sports clubs to get to know their customers better, thanks to the cross-referencing of the data collected, and in this way present solutions that meet their needs.
The gamification of the practice of sports, recurring, for example, to virtual reality, makes it more fun and stimulating, being a strong investment of several agents of this market.
The fitness boutiques industry is booming, revealing that consumers are looking for authenticity, personalized workouts, and a social component. These boutiques are emerging as a new place to socialize, cultivating a strong sense of community.
The vigorous growth of interest in a more active lifestyle has led several luxury brands to offer a new range of products, such as footwear, sportswear, accessories, and more.
Improved internet connectivity and streaming capacities have contributed to the growth of the home luxury fitness market that offers personalization, convenience, and access to first-class trainers which, for a vast number of people, justifies the investment in luxury equipment for their homes.
Consumers are looking for customized and flexible solutions that they can access wherever and whenever they want.